Hyundai launches premium SUV Alcazar, eyes higher sales volume

Chennai:Passenger car maker Hyundai Motor India Limited (HMIL) launched its 6-7 seater SUV Alcazar and is eyeing an enhanced sales volume in the SUV segment.

HMIL Director, Marketing and Sales Tarun Gard told reporters in a virtual interaction that about 45 per cent of the sales volume was contributed by SUVs, that included Venue, Creta, Kona and Tucson.

'With the launch of Alcazar, the sales volume in the SUV segment is expected to go up further', he added.The company, which has a 25 per cent market share in the SUVsegment, sold a total of 575,877 units (both domestic and exports) in the last fiscal.

HMIL MD and CEO S S Kim said 'this year we have embarked on a new journey as we complete 25 years of excellence in India."'Hyundai has entered a new segment and we aim to redefine premium travel experiences for our customers across the country. Hyundai Alcazar will fortify our leadership position in the SUV segment and perfectly complement our line-up of

VENUE, CRETA, KONA Electric and TUCSON', he said.Hyundai has a diverse SUV line up in India and each model offers customers a unique proposition, catering to their aspirations and varied needs. 'To further fortify our portfolio, we are now entering into a new segment of six

and seven seater SUVs with the launch of the Alcazar',Mr Kim said.(UNI)