Royal Enfield forays into Japan; Opens first standalone, flagship store in Tokyo

Hyderabad:Royal Enfield, the global leader in the mid-size motorcycles (250 cc - 750cc), announced the launch of its first standalone, flagship store in Tokyo, commencing its operations in Japan.

Located in Suginami-Tokyo, the newly inaugurated store will have the complete suite of Royal Enfield motorcycles, apparel and accessories, in addition to spares and service, the company said in a statement here.

Speaking on the occasion, Royal Enfield CEO Vinod K Dasari said this is a fresh start for Royal Enfield in what is perhaps the most iconic automobile market in Asia Pacific region. This strategic announcement is in line with Royal Enfield’s focused international thrust of leading and expanding the global mid-sized motorcycle segment (250-750cc).

Commenting about plans for the market, Royal Enfield’s Head of Business (APAC markets) Vimal Sumbly said, ''Royal Enfield has become a very important player in the global mid-size motorcycle market by re-inventing this space with motorcycles that are evocative, engaging and great fun to ride.

''We are delighted to be formally entering Japan, which happens to be one of the key motorcycling destinations for avid motorcyclists around the world. Together with our Distributor, PCI Co Ltd, we are going to build a bigger, more exciting motorcycle community in Japan,'' added Mr Sumbly.

Royal Enfield entered the Japanese market with five of its widely popular models featuring single-cylinder and twin cylinder engines.The available models include the iconic standard street model, the Bullet 500; the retro street model, the Classic 500; the versatile and capable adventure tourer, the Himalayan (411cc), the quintessential modern-classic roadster, the Int 650, and the authentic cafe racer, the Continental GT 650.(UNI)