Mumbai:Syska Group, one of India's leading fast moving electrical goods (FMEG) company, announced that it has roped in award-winning Bollywood actor Rajkummar Rao as the new face of the brand.
Mr Rao will work closely with the company to promote the Syska products across LED and fan segments.
Mr Rao enjoys mass appeal for his unconventional choice of movies and is one of the most versatile actors of today. He has a strong connect with urban audiences, as well as with those from Tier 2 and 3 markets, which make up the large segment of Syska's target groups.(UNI)