Actress Shruti Haasan launches online luxury beauty products platform

Bengaluru: Shruti Haasan, multi-language film actress, has launched parcos.com, an online shopping destination for luxury fragrances and wellness products here.

"Parcos has been my favourite beauty destination in India, and I have always been greeted with smiling store personnel and a wide assortment of luxury beauty products at the stores. With Parcos.com, now I have the choice to continue my beauty shopping at my convenience," she said late Tuesday night.

Parcos, the beauty of luxury, now launches Parcos.com, its online shopping destination for luxury fragrances, beauty, and wellness products.

The actress, who also is a musician and youth icon, launched parcos.com here along with Biju Antony of Baccarose.

Baccarose Perfumes and Beauty Products Pvt Ltd CEO and Executive Director Biju Antony said the company plans to expand the luxury retail experience beyond our 45 Parcos luxury beauty stores across India.

Parcos, established in 2004, has been synonymous with luxury, prestige and authentic beauty products and is the leader in the Indian beauty retail segment.

The name PARCOS is an abbreviation of the French words “Parfums & Cosmetique”, meaning perfumes and cosmetics with guaranteed authenticity.

With 45 brick and mortar stores in 18 cities across the country, Parcos now extends its reach online to deliver a holistic omnichannel experience to its consumers.

Baccarose Perfume and Beauty Products Pvt Ltd Group Marketing Head Villoo Daji said the company intends to drive affinity and adoption of new age millennials and aspirational luxury shoppers, by providing different platforms to engage, starting with The Parcos Beauty Influencer Awards.

"Parcos.com is powered by AI capabilities and seamless integrations to ensure consumers are delighted at all touch points," he said.

Parcos provides an extensive selection of more than 50 international luxury brands, and more than 4000 plus products from brands including Carolina Herrera and Gucci.

Parcos has a long-standing partnership with its brands and builds its credibility through consistent delivery to its customers.

It also has formed strong associations with India's popular Indian E-commerce players like Amazon, Tata Cliq,and Nykaa with its dedicated brand pages and Parcos store look and feel.
(UNI)