Kolkata:Dabur India Ltd today announced the signing of Tollywood Diva Ritabhari Chakraborty as the new Regional Brand Ambassador for its iconic brand Dabur Honey.
Dabur Honey has also unveiled a new campaign "Aaj theke shudhu, chini noy, madhu", featuring Ritabhari Chakraborty, featuring a famous Bengali song by Asha Bhonsle "Jaabo ki jaabo na".
The campaign, in an endearing manner, aims to create awareness about the importance of Honey for health and promotes Dabur Honey ? with 18% less calories, its immunity boosting properties and the presence of Antioxidants and Minerals ? as a healthier alternative to sugar.
"We are excited to have Ritabhari Chakraborty as Dabur Honey's new regional face. This is a step forward by the brand in move to regionalize its content for different markets, basis regional consumer insights. Bengalis love their "Mishti", so we want to nudge the consumers to make their Mishti healthier with Dabur Honey.
"Dabur Honey has always stood for health and has constantly nudged the consumer to adopt Honey in their daily diet, be it by way of having Dabur Honey with warm water everyday morning or as an additive in food and breakfast items or as a replacement for sugar.
