New Delhi: Actress Kriti Sanon on Thursday launched The VIP Lip Balms a product of Hyphen, a skincare brand, at a gala event Nykaaland.
The event showcased a unique blend of entertainment, beauty, and skincare, with activities such as customer engagement, influencer participation and a dedicated booth. At the Nykaaland, which brought the online beauty world into the physical realm, Kriti Sanon personally unveiled the Hyphen Lip Balm range.
Nykaaland offered the perfect stage for the official reveal. The event stood as a testament to the brand's commitment to delivering high-quality, effective, and affordable skincare solutions, responding to the passionate demands of its cherished customers.
Hyphen's new Lip Balm range includes the Vitamin-Infused Peptide Lip Balm Vanilla, designed for all skin types. This product offers deep, long-lasting hydration, lip smoothening and moisture barrier repair. It harnesses the power of Peptides, Vitamin E, Linoleic Acid, Squalane and Shea Butter to create a nourishing blend that keeps lips soft and supple.
Priced at Rs 349 for a 10 gram quantity, it can be applied as needed throughout the day. The Vitamin-Infused Peptide Lip Balm - Peach mirrors these benefits, providing the same hydrating, smoothening, and moisture barrier repair advantages. The product too is priced at Rs 349 for a 10 gram quantity, allowing you to enjoy soft, supple lips whenever you like.
In her role as Chief Customer Officer, Kriti Sanon said, "As the CCO, I had been reading a lot of comments and DMs asking us to create good lip balms. Honestly, lip balms have always been an essential part of my life and my skincare routine."
She said, "Today I'm proud and thrilled to introduce Hyphen’s intensely hydrating lip balms, created on popular demand to give you the juiciest, glossiest hydrated lips. We've hyphenated powerful ingredients from nature and science to create our lip balm range, packed with vitamins, peptides, and a lot more goodness. I hope our VIP Lip Balms and the All I Need LipScreen make you smile brighter and pout better." (UNI)