Tendulkar enters into strategic investment with Unacademy

New Delhi: Unacademy, India’s edtech unicorn on Tuesday announced that it has signed a strategic partnership with cricket legend Sachin Tendulkar.

Tendulkar will now be a brand ambassador for the startup and also conduct a series of live interactive classes, which will be available to Unacademy learners, free of cost.

“With this partnership, we are creating an unmatched learning experience by having Sachin share his life lessons with our learners and coach them. We are working on developing a deeper content-led partnership, the contours of which will be revealed in the coming months,” said Gaurav Munjal, Co-Founder and CEO, Unacademy Group in a statement.

As a part of the partnership, Unacademy is developing a deeper content-led integration with Sachin in the sports learning category, which will be unveiled in the next few months.

“I have always believed in the power of sports as a medium that not only unifies people but also gives invaluable lessons which can help individuals in any walk of life. It has always been my endeavor to share my learnings of the game with young girls and boys and inspire them to be the best version of themselves,” said Tendulkar. (UNI)